When and why consumers prefer androgynous choices Niusha JonesBlair KidwellDiego Alvarado Karste ORIGINAL RESEARCH 09 May 2025
Correction to: Optimal adaptive Bayesian design in choice experiments: performance for the population versus individuals Peter GibbardKelson Sadlier Correction Open access 26 April 2025
Does anthropomorphism devalue luxury? The impact of anthropomorphism on consumers’ evaluations of luxury products Lingling WenYanli Jia ORIGINAL RESEARCH 21 April 2025
How Augmented Reality (AR) impacts consumers’ connection to a brand Youjung Jun ORIGINAL RESEARCH 17 April 2025
Upward vs. downward extensions: How social dominance orientation-egalitarianism moderates brand evaluation Ya-Hui KuoYu-Xian Liao ORIGINAL RESEARCH 17 April 2025
Variety-seeking and time of day: a replication Giang Tue Trinh REPLICATION CORNER Open access 10 April 2025
I am religious, therefore I am good: the influence of consumer religiosity on purchase intentions of unethical brands Frank G. CabanoElizabeth A. Minton ORIGINAL RESEARCH 08 April 2025
Quality signaling and willingness-to-pay: an experimental assessment Arusha IjazJisang YuJihoon Cho Original Research 21 March 2025
Optimal adaptive Bayesian design in choice experiments: performance for the population versus individuals Peter GibbardKelson Sadlier Original Research Open access 08 March 2025
Identifying a suitable short form to assess Brand Love Lucy Rose GreenBrad Elphinstone REPLICATION CORNER Open access 13 February 2025
Innovative glossiness and traditional matteness: Impact of product surface on consumer perception and evaluation Ying DingZhi Zhou ORIGINAL RESEARCH 05 February 2025
Incentive alignment in conjoint analysis: a meta-analysis on predictive validity Joshua Benjamin Schramm Original Research Open access 20 January 2025
How do consumers respond to female electoral victories? Evidence from Indian state elections Vishal NarayanIshani Tewari ORIGINAL RESEARCH 23 December 2024
Network externalities, consumer heterogeneity, and optimal monopoly pricing Sumit Shrivastav Original Research 21 December 2024
Consequences of distinguishing anthropomorphism from animism in experimental manipulations Malgorzata (Mags) Karpinska-Krakowiak ORIGINAL RESEARCH Open access 03 December 2024
Find peace: mindfulness messages and their impact on social media engagement and product purchase intention Yi HeYa YouHuifang Mao ORIGINAL RESEARCH 28 November 2024
Penny-wise pound-fooling: a replication with extension of the left-digit effect to the context of shrinkflation Bart ClausMario Pandelaere REPLICATION CORNER 26 November 2024
Hmm, the effect of AI conversational fillers on consumer purchase intentions Guilin LiuMaggie Wenjing LiuQichao Zhu Original Research 23 November 2024
Mass shooting, gender, and housing price disparities Yongseok KimJunyeol RyuSuman Basuroy Original Research 22 November 2024
Simultaneous versus sequential option presentation: A conceptual replication Severin Friedrich BischofJohannes BauerLiane Nagengast REPLICATION CORNER Open access 21 November 2024
A meta-analysis of the effects of sponsorship disclosure in influencer marketing Xia LiuHong Zhao ORIGINAL RESEARCH 19 November 2024
Social identity–based barriers to pro-environmental intentions Frank G. CabanoNoelle M. NelsonRachel I. McDonald ORIGINAL RESEARCH 14 November 2024
How altruistic alternatives reverse the compromise effect Amelie GriesophThomas F. SchreinerHolger D. Jänichen Original Research Open access 04 November 2024
Chatbot anthropomorphism might not be the design for all: examining responses to anthropomorphized chatbots by autistic individuals Kuan-Chou KoChia-Wei LinZhi-Jun Yeh ORIGINAL RESEARCH 31 October 2024
Easter eggs: Signaling quality via intrinsic motivation Matthias Fuchs ORIGINAL RESEARCH Open access 28 October 2024
When social media sharing backfires: how early sharing intention shapes divergent consumer choices Hongjie SunXiaoting XuXiaobing Xu ORIGINAL RESEARCH 24 October 2024
Asymmetrically increasing likelihood judgments of success: Evidence from lottery sales data Cecile K. ChoHee-Kyung AhnJanghyuk Lee ORIGINAL RESEARCH 16 October 2024
Precision makes tightness better: the interactive effect of interstitial space and number precision on purchase intention Na HouHan Gong Original Research 14 October 2024
(In)attention to attractive brand alternatives Danielle J. BrickVeronica L. Thomas ORIGINAL RESEARCH Open access 04 October 2024
Impacts of generative AI on user contributions: evidence from a coding Q &A platform Xinyu LiKeongtae Kim Original Research Open access 18 September 2024
Myopic marketing management and stock performance in the short term: the moderating role of asset turnover Evelini Lauri Morri GarciaValter Afonso VieiraPravin Nath ORIGINAL RESEARCH 11 September 2024
Celebrating excellence: insights from the 2024 Paul D. Converse Symposium Maria A. RodasRavi Mehta ORIGINAL RESEARCH 09 September 2024
Navigating choices: a framework of consumer search Alexander K. MooreReid Hastie ORIGINAL RESEARCH 24 August 2024
Are there universal themes in story advertisements? a cross-country study on identification, usage, and attitudes towards story ad themes Aruni GhoshMadhurima DebAmy Errmann ORIGINAL RESEARCH 27 July 2024
A picture’s worth a thousand shares: An empirical analysis of logo sizes in social media posts and their impact on content virality Wooyong JoHyejeong KimJeonghye Choi OriginalPaper 06 July 2024
The evolving field of consumer research through the lens of its top journals Evan WeingartenOn AmirAndrea C. Morales OriginalPaper 29 May 2024
