About this book series

“Business Guides on the Go” presents cutting-edge insights from practice on particular topics within the fields of business, management, and finance. Written by practitioners and experts in a concise and accessible form the series provides professionals with a general understanding and a first practical approach to latest developments in business strategy, leadership, operations, HR management, innovation and technology management, marketing or digitalization. Students of business administration or management will also benefit from these practical guides for their future occupation/careers.
Electronic ISSN
2731-4766
Print ISSN
2731-4758

Book titles in this series

  1. Digital Advertising in the Post-cookie Era

    Strategic Campaign Planning Across the Customer Journey

    Authors:
    • Alexander Schwarz-Musch
    • Alexander Tauchhammer
    • Bernhard Guetz
    • Copyright: 2025

    Available Renditions

    • Hard cover
    • eBook
  2. Trend Management

    How to Effectively Use Trend-Knowledge in Your Company

    Authors:
    • Jörg Blechschmidt
    • Copyright: 2025

    Available Renditions

    • Hard cover
    • eBook
  3. Mastering Consensus

    A Leader's Guide to Real Dialogues and Finding Common Ground in Five Steps

    Authors:
    • Heinz W. Becker
    • Copyright: 2024

    Available Renditions

    • Hard cover
    • eBook