
About this book series
“Business Guides on the Go” presents cutting-edge insights from practice on particular topics within the fields of business, management, and finance. Written by practitioners and experts in a concise and accessible form the series provides professionals with a general understanding and a first practical approach to latest developments in business strategy, leadership, operations, HR management, innovation and technology management, marketing or digitalization. Students of business administration or management will also benefit from these practical guides for their future occupation/careers. —
These Guides suit the needs of today’s fast reader.
- Electronic ISSN
- 2731-4766
- Print ISSN
- 2731-4758
Book titles in this series
-
-
Digital Advertising in the Post-cookie Era
Strategic Campaign Planning Across the Customer Journey
- Authors:
-
- Alexander Schwarz-Musch
- Alexander Tauchhammer
- Bernhard Guetz
- Copyright: 2025
Available Renditions
- Hard cover
- eBook
-
Trend Management
How to Effectively Use Trend-Knowledge in Your Company
- Authors:
-
- Jörg Blechschmidt
- Copyright: 2025
Available Renditions
- Hard cover
- eBook
-
Mastering Consensus
A Leader's Guide to Real Dialogues and Finding Common Ground in Five Steps
- Authors:
-
- Heinz W. Becker
- Copyright: 2024
Available Renditions
- Hard cover
- eBook
-
A Start-Up's Definitive Guide to Failure
Learning from the Most Common Mistakes Founders Make
- Authors:
-
- Carsten A. Lexa
- Émilie Nollet
- Copyright: 2024
Available Renditions
- Hard cover
- eBook