
About this book series
The Classroom Companion series in Business features foundational and introductory books aimed at students to learn the core concepts, fundamental methods, theories and tools of the subject. The books offer a firm foundation for students preparing to move towards advanced learning. Each book follows a clear didactic structure and presents easy adoption opportunities for lecturers.
- Electronic ISSN
- 2662-2874
- Print ISSN
- 2662-2866
Book titles in this series
-
-
Strategic Brand Management for Small Businesses
Building, Growing, and Sustaining a Brand
- Authors:
-
- Walter Wymer
- Copyright: 2025
Available Renditions
- Hard cover
- eBook
-
Vending Retail Marketing
Text and International Cases
- Authors:
-
- Dobromir Kirilov Stoyanov
- Copyright: 2025
Available Renditions
- Hard cover
- eBook
-
Strategic Management
Fundamental Concepts for Decision Making and Strategy Execution
- Authors:
-
- Arão Sapiro
- Copyright: 2024
Available Renditions
- Hard cover
- Soft cover
- eBook
-
Sustainable Marketing
Strategic Marketing for People, Planet and Profit
- Authors:
-
- S. M. Riad Shams
- David M Brown
- Kimberley Hardcastle
- Copyright: 2025
Available Renditions
- Hard cover
- eBook