About this book series

The Classroom Companion series in Business features foundational and introductory books aimed at students to learn the core concepts, fundamental methods, theories and tools of the subject. The books offer a firm foundation for students preparing to move towards advanced learning. Each book follows a clear didactic structure and presents easy adoption opportunities for lecturers.
Electronic ISSN
2662-2874
Print ISSN
2662-2866

Book titles in this series

  1. Vending Retail Marketing

    Text and International Cases

    Authors:
    • Dobromir Kirilov Stoyanov
    • Copyright: 2025

    Available Renditions

    • Hard cover
    • eBook
  2. Strategic Management

    Fundamental Concepts for Decision Making and Strategy Execution

    Authors:
    • Arão Sapiro
    • Copyright: 2024

    Available Renditions

    • Hard cover
    • Soft cover
    • eBook
  3. Sustainable Marketing

    Strategic Marketing for People, Planet and Profit

    Authors:
    • S. M. Riad Shams
    • David M Brown
    • Kimberley Hardcastle
    • Copyright: 2025

    Available Renditions

    • Hard cover
    • eBook