Springer Professional

With "Springer Professional", we have created a unique digital resource that organizes and coordinates the expertise of B2B-decision-makers in a revolutionary new way.

Individual professional media websites have now been transferred to the knowledge portal. The advantages for those active in the B2B-field:

• Individual target groups can now be more precisely sorted out according to their field and preferences; at the same time, blanket campaigns to reach all decision-makers can also be launched.
• Thanks to the outstanding quality of the content from leading global imprints, there is a positive image transfer.
• The enhanced value of the content on "Springer Professional" and the innovative functions for organizing expertise result in intensified advertising contacts, ensuring a lasting impression in the process.
• The broad range of available professional information is prepared by specialized editorial staff, refining it into a decision-oriented final product. As such, the online content becomes an essential source of information in the context of preparing for investment decisions in the B2B-field.