inScience Communications collaborates with Big Brand Ideas to drive effective and measurable engagement

New collaboration provides life sciences clients with powerful engagement capabilities by combining high scientific intelligence and data driven performance

London, 31 July 2019

The medical communic InScience Communications and BBI © InScience Communications and BBI ations agency inScience Communications, which is part of Springer Healthcare, has signed an exclusive global agreement with Big Brand Ideas (BBI), an integrated marketing and customer engagement agency, to offer digital solutions to their clients.

The extensive scientific insight and editorial skills of inScience Communications have found their match with BBI‘s approach to intelligent engagement.

Clients will benefit from the combination of inScience Communications’ deep scientific understanding of their products and research, coupled with insightful engagement and technological capability from BBI. This collaboration allows clients to manage work across both of these areas of expertise without diluting one or the other.

Bryce McMurray, Vice President of inScience Communications, said: “Having the ability to reach the right people at the right time is an essential part of our business strategy. In an ever changing environment, our future is focused on improving the way the healthcare industry connects with audiences through the channels and content formats of their choice.”

Jon Butler, Managing Director of Big Brand Ideas, added: “This collaboration marks a significant opportunity, enabling Big Brand Ideas’ technical infrastructure and team experience to enhance inScience Communications’ services on a global level.”

Carolyn J. Honour, Managing Director of Springer Healthcare, said: “We have chosen to collaborate with Big Brand Ideas as we were inspired by the team’s understanding of rapid changes in the healthcare market and ability to innovate our offering. This endeavour will position us to be the leading global partner for our clients.”

inScience Communications, part of Springer Healthcare, is a leading global medical communications agency with a reputation built on professional integrity, scientific intelligence, and strategic insight. Serving globally from offices in the US, UK, and Japan, its teams are dedicated to maintaining the highest standards of accuracy, clarity, and ethical practice while demonstrating the value of science and medicine. Springer Healthcare is part of the Springer Nature group.
Visit: www.insciencecommunications.com and follow @inScienceComms.

Big Brand Ideas is an integrated marketing agency defined by their use of content and Intelligent Engagement approach. Employing 60 people across two sites in Macclesfield and Manchester, they have a driven, collaborative and highly skilled team with experience working in the medical, health and wellness sectors. Their capabilities are vast including bespoke tech solutions, interactives, video, social, film and apps. For more information visit www.bigbrandideas.co.uk or drop them a line at Hello@bigbrandideas.co.uk.

Springer Healthcare is a leading global medical communications and education provider. Core services include medical education, pharmaceutical sales-force training, and scientific communications. Springer Healthcare provides customized programs utilizing innovative solutions that fulfil the educational needs of the healthcare community. Springer Healthcare is part of the Springer Nature group. Visit: www.springerhealthcare.com and follow @springerhealth.

Springer Nature is a leading research, educational and professional publisher, providing quality content to our communities through a range of innovative platforms, products and services. Every day, around the globe, our imprints, books, journals and resources reach millions of people – helping researchers, students, teachers and professionals to discover, learn and achieve more. Through our family of brands, we aim to serve and support the research, education and professional communities by putting them at the heart of all we do, delivering the highest possible standards in content and technology, and helping shape the future of publishing for their benefit and for society overall. Visit: springernature.com/group and follow @SpringerNature.

Elizabeth Hawkins | Springer Nature | Communications
tel +49 6221 487 8130 | elizabeth.hawkins@springernature.com